Gracepoint After Five

A design blog by those of us with day jobs

What Makes a Good Creative Director

1 What Makes a Good Creative DirectorJust ate some humble pie this morning reading this article, What Makes a Good Creative Director from Design Taxi.  Honestly, when I took up the design director role at Ask.com, I’m not sure I knew what I was doing.  It’s nice to finally read something to tell me what I’m doing right and what I’m doing wrong.  At least, all the things I am doing right, I owe to either the mentorship afforded to me from my old boss, Dahveed, or just cut my teeth learning from painful mistakes I made in the past when leading designers.

Anyways, it’s a good read for anyone aspiring to be a design lead, and better, what you should be look from your design lead.


Categorized as Uncategorized

PunyPNG on a New Server

I finally found some time to move PunyPNG to its own dedicated slice (previous it lived on Gracepoint After Five’s slice).

You can now go directly to PunyPNG via this new URL:

http://www.punypng.com

(http://www.gracepointafterfive.com/punypng will now be redirected to the new URL, but any API calls will not be redirected)


Categorized as Our Projects

Alltop is Psychic

I heard about Alltop on Smashing Magazine so I decided to check it out.

This is what I saw on it’s homepage:

alltop 502x1023 Alltop is Psychic

  • Smashing Magazine
  • Strobist, DPreview, Joe McNally’s Blog, Digital Photography School
  • Mac Rumors, Mac World
  • Lifehacker, Seth Godin, Guy Kawasaki

Wow!  How did Alltop anticipate all of my interests?  It was like it knew what all my subscribed RSS feeds were.  Perhaps some new fancy Web tech where they got into my Google Reader feeds or something.  So I fired up another browser, cleared the cookies and went back to Alltop, only to see the exact same feeds!

And so, it hit me.  Alltop is psychic.

That or perhaps all who are part of the my middle-age web techie demographic are all predictably into the exact same things.

Sigh.

Anyways, check out Alltop, it’s pretty cool.


Categorized as Design

Getting into the Heart

If you were given the task of making a commercial for something — and you were given all the resources you’ll ever need — what would you do? Of course, it depends on what that something is, but what is your first natural inclination? What would you be striving towards? The cool factor? Show how awesome the thing is?

That’s the general take of commercials these days, and you’ll see an abundance of visual effects and 3D shtuff out there. The market is over-saturated with commercials (and movies) like this.
Special effects are no longer special*.
Now, rather than trying to wow people with flares and whistles, let’s say you want to get down to the emotive core. What would you do? Apple’s done an incredible job over the past few years, and now, so has the firm that’s responsible for pumping out Google Chrome ads.
There’s something about videos with practical effects — practical, as in, non-visual effects. There is something special about doing everything in-camera. Rather than being super-slick, it’s much more homely, which adds to the emotive value. The Google Chrome ads have been faithful in keeping everything practical, going as far as revealing the harpist in some. Practical effects to visual effects is like hand puppets to slick cartoons, Old Star Wars to New Star Wars (though, Ewoks and Jar Jar Binks are equally annoying), and Jackie Chan to Jet Li. The great news is that practical effects are more accessible to you and me, though that doesn’t mean that they are necessarily easy to pull off.
* Not all special effects are no longer special. I do think, however, that it’s much harder to impress the crowd these days via vfx, unless it’s done really well. (Think Avatar.)

Tagged as + Categorized as Design

Shooting Video on the Canon 7D

http://www.vimeo.com/10584736

Recently, our church purchased a sweet Canon EOS 7D for the express purpose of shooting video.  It’s an awesome camera, but most of us didn’t know how to use it.  After spending a few months with this camera, I decided to record this tutorial on using the 7D to shoot video.  Though having photography fundamentals is really useful, the tutorial just assumes you’ve shot on a consumer DV camera in the past and introduces the basics and not-so basics of the 7D — all from the perspective of shooting video.

Now, this video is really, really rough.  I threw my own personal 7D on a tripod and hit record.  My son was just born when I made this recording so I know I look like a zombie in this footage.  Focus on the camera, not me ;)

Tutorial Chapters:

  1. Introduction (11 min)
  2. Lens Overview (19 min)
  3. More Lenses (14 min)
  4. Camera / ISO / Exposure (15 min)
  5. Exposure Triangle (20 min)
  6. White Balance (8 min)
  7. Presets (7 min)
  8. Production Techniques (12 min)
  9. More Production Techniques (8 min)

Tutorial Notes (PDF, 2MB)

You can also watch see the entire tutorial as a playlist album.


Tagged as + Categorized as Tech

Tips for Designers & Art of Alex Varanese

amv cbt 4 Tips for Designers & Art of Alex Varanese

If I could give a few tips (aside from these) to new designers, it would be:

  1. Be careful in following after trends (some people love using flares; I hate the depth of field junk)
  2. Develop a good color sense

(more…)


Tagged as + Categorized as Design

New Features in PunyPNG

punypng new version1 New Features in PunyPNG

We just pushed out some hot new features to PunyPNG today:

  • Added option to preserve EXIF data, to maintain copyright and other image metadata
  • Added option to skip bit reduction when compressing.  This improved IE6 compatibility (see PunyPNG’s IE6 support)
  • REST-based API support (beta)

We also fixed a handful of outstanding issues:

  • Improved performance of dirty transparency compression
  • Improved simultaneous uploading of multiple files
  • Fixed bug where the total savings being reported were incorrect

You can now sign up for PunyPNG to save your custom compression options and get assigned an API key.  We’re also excited to release the long-awaited PunyPNG API.  This will give you the ability to optimize multiple files in batch using a REST-based API (responses are in JSON).  Smusher is a great example of how you can use the command-line to invoke PunyPNG without sacrificing your own CPU cycles.  The API is currently in limited beta, with some restrictions to ensure nobody decides to optimize their entire photo archive library over winter break or something.

Look out for more updates in the coming weeks.  Your feedback and feature requests are invaluable to making PunyPNG the awesome compression tool available.   Keep it coming.

Merry Christmas!!


Tagged as + Categorized as Our Projects
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