Count me in as a believer of online sensation Twitter as a viral marketing tool to draw traffic. PunyPNG recently saw a spike in traffic because we were tweeted by @comunicadores, who happens to have 14,000 something followers.

The spike in traffic affirmed the conventional marketing wisdom (and Gladwell’s Tipping Point idea: Connectors) that quality leads and impressions generate quality conversions. The conversions, in this case, were visitors to our PunyPNG image optimizer and to this blog.